Virtual real-estate is what it implies… it’s cybernetic, or computer generated, property. Its websites and email addresses, but it goes even deeper than that. It includes accounts like Facebook, LinkedIn, Twitter, YouTube, and the list goes on.
Virtual real-estate matters because it’s advertising. As a business, you want your company to be the first one seen when people google it. You don’t want your advertising to be outshined by someone else. The masses also lose interest fast. If they don’t find what they’re looking for easily, they can get frustrated and lose interest.
On a personal note, this is one reason I have decided to keep Legacy Huntress a blog instead of a business. There is a Legacy Huntress clothing line who holds all of the virtual real-estate. Janet Hovorka helped me understand that, just because I can have a business with the name Legacy Huntress doesn’t mean I should. My company doesn’t need to hindered by someone else’s.